Browsing by Author "Foradori, Elena"
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- The key success factors for green tech startups : the case study of WiseairPublication . Foradori, Elena; Bicho, MartaIn recent years, climate change has become an issue of utmost importance that has attracted global attention in an effort to find solutions to a problem that cannot be longer ignored. Comprehensive and integrated strategies that concurrently tackle social, economic, and environmental repercussions are required for immediate action. Technological innovation is a primary route for the elaboration of solutions that can strike a balance between the objectives of economic growth and sustainability. This dissertation analyzes the success story of Wiseair, an Italian-based green tech startup engaged in enhancing air quality through innovative and cutting-edge technologies. Through the examination of this the case-study, the research investigates how multiple external and internal factors, as presented in the theoretical framework, have contributed to the company’s achievements. The findings offer valuable insights for a deeper understanding of how a green startup like Wiseair was able to effectively navigate the challenges and opportunities presented by its operational environment, leading to its noteworthy success in the sustainability sector.