Percorrer por autor "Flor, Stefan"
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- Are you still watching? A crisis analysis of NetflixPublication . Flor, Stefan; Reis, RicardoEver since its move towards streaming content online, Netflix is considered a posterchild of a self-disrupting company. However, in late 2021 the company’s stock price lost more than 70% of its value. This study aims to investigate the reasons for the crisis Netflix is facing and assessing whether the company has the ability to handle its current and future challenges through the use of the RBV, VRIO and dynamic capabilities concepts used in the context of strategic adaptive management as well as crisis management for academic teaching. The dissertation provides an overview of the aforementioned concepts as well as information on the market, the company and the crisis of Netflix through secondary data gathered from interviews, newspaper articles, publicly available data as well as the book “That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea” by Netflix’s first CEO. The study includes a chapter providing teaching notes for the academic use of this case. Several potential assignments are laid out and answered, bridging the gap between the theoretical concepts introduced and the information provided on the case, laying out possible strategic moves that could save the company and prevent them from following the footsteps of Nokia and Kodak. The conclusion of the case is that Netflix possesses several VRIO resources and therefore competitive advantages as well as dynamic capabilities mainly due to their reactive and forward-looking management that has proven its capability of doing what is “best for business” multiple times throughout its history.