Percorrer por autor "Eidenhammer, Lukas"
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- Wearables conquering the workplace of generation Y : the opportunities and risks to integrate wearable technology at workPublication . Eidenhammer, Lukas; Vasconcelos, Flávio Carvalho dePurpose - The purpose of this thesis is to investigate the attitude of Generation Y towards Wearable Technology (WT). The investigated gadgets of WT are Fitness trackers, Smart watches, Smart glasses and Smart Clothing. The research investigates the interest of individuals into WT sponsored by the employer and their data-sharing attitude. Design/Methodology - The thesis uses a quantitative, online survey. The survey is threefold. First, individuals were questioned towards their tracking behavior and ownership of WT. Second, the likelihood to purchase WT was compared with the likelihood to request sponsored WT by an employer. Third, the data-sharing attitude of individuals was investigated. The survey was distributed online via Social media and the data gathered via the survey tool Qualtrics. The analysis was conducted with the statistics program SPSS. Findings - First, the proportion of individuals tracking data and the data tracked confirm the interest of individuals to receive personal insights through WT. Second, the likelihood to request WT when sponsored by an employer shows a statistically significant increase for Smart watches, but decrease for Fitness trackers. For owners of WT, the likelihood increased for all four WTs. Third, the data-sharing attitude of individuals highlighted, that Generation Y does not trust the employer’s objective. Research limitations – The main limitation of this research is that it is based on a survey, which only covers a limited number of gadgets. Based on the responses for a single gadget, one derives with implications for the whole category of Wearable Technology. In addition, the topic of data sharing is covered by general questions about WT and not retrieved for each of the four devices. Practical implications - Individuals belonging to Generation Y want to remain the owner of their data and do not trust an employer’s objective. Companies must invest into WTs, which provide a holistic user experience and protect individuals’ data, to convince Generation Y. Social implications -– By providing insights into the thinking of Generation Y, companies can identify risks and opportunities on how to integrate WT at the workplace. Originality – The study focuses on the expectations and concerns of individuals towards WT, in comparison to the numerous studies highlighting the technological features.