Browsing by Author "Dias, Mariana Lampreia das Dores Gomes"
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- Creating a hybrid business model to generate economic and ecological value : the case of Fruta Feia Consumer CooperativePublication . Dias, Mariana Lampreia das Dores Gomes; Versari, PietroThe aim of this managerial case study is to identify which kind of issues may arise when building a hybrid business model that intends to achieve both economic and ecological impacts. More specifically, this thesis intends to move beyond general recommendations about managing social enterprises and instead strives to present the reader with the specific strategies implemented by the Fruta Feia Cooperative. In particular, the analysis will focus on the relationship between the organisation and its stakeholders and how financial sustainability can be guaranteed on a long-term basis. To this end, along with the case study, different strategic critical success factors are pinpointed. This study can also function as a guideline to leaders of social organisations by offering them elementary rules to overcome common challenges that they might face during the startup phase. They can find advice to shape their primary features, their business model, achieve financial sustainability and avoid mission drift.