Browsing by Author "Costa, Diogo Pacheco de Campos"
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- A business model for a new trendy snack : the 3Mosso casePublication . Costa, Diogo Pacheco de Campos; Xavier, Rute Sofia Barbosa XavierThe start-up scene is a growing trend, but in order to thrive, start-ups need to construct a fitting business model according to the circumstances where they are. This dissertation aims to understand how to develop a compelling business model, applied to the case of a new trendy snack, the 3Mosso. To develop the different elements of a business model, several business interviews were conducted with key stakeholders to learn specific knowledge about the product, and how to market it; secondary data was collected from companies’ accounts to estimate the market size; an online poll to learn about consumers’ habits was created; and a personal survey for product testing was performed. The proper implementation of the business model canvas depends on an accurate market analysis which will help determine the value the business wants to deliver to the customer, who are the customers, how to reach them and how to get the business started with a viable model. 3Mosso is a new concept for a very popular product in Portugal, the lupin bean ("tremoço"). It stands out for its cool, gourmet and healthy snack. It is sold at music festivals in an innovative paper package and in restaurants and shops with its handmade pottery pieces. This dissertation follows a practical approach as it grows out of the 3Mosso Case and uses 3Mosso’s business model as answer to the research questions.