Browsing by Author "Carragosela, Ana Margarida Fonseca"
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- Mind the Trash : going eco across bordersPublication . Carragosela, Ana Margarida Fonseca; Guedes, Nuno Manuel de MagalhãesThis Dissertation focuses on Mind the Trash, a young Portuguese company dedicated to fighting excessive waste, through the sale of durable and non-plastic products of excellent quality. Founded in 2017, the company already has a vast product portfolio and a wide desirable reputation, due to the good relationship developed with its customers, its transparency and the quality of its products. After receiving several proposals towards internationalization, the company began to explore the possibility of expanding beyond the Portuguese market, but its business model and the constant need to balance its social and commercial components make the company’s expansion an even greater challenge. The main focus of this Dissertation is to recognize and analyse the possible paths that Mind the Trash may pursue in the near future, and assess which would be the most appropriate. This dissertation is divided into three different parts: Case Study, Literature Review and Teaching Notes.