Percorrer por autor "Babuin, Jolhayne Aude Hanna"
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- The relevance of sensory information in destination marketing : how sensory stimuli affect destination personality and behavioral intentions : the case of GabonPublication . Babuin, Jolhayne Aude Hanna; Machado, Joana Pinto Leite César; Martins, Carla Sofia CarvalhoThis study investigates the effect of sensory cues on attitudes and behavioral intentions towards visiting Gabon, considering the mediating role of the destination personality dimensions. To test the proposed model, a survey-based study was conducted, and data was collected from 210 participants using a convenience snowball sampling technique. The findings showed that both visual and auditory stimuli positively influence destination personality dimensions, which in turn, enhance attitudes, and the behavioral intentions to visit and recommend Gabon as a touristic destination. Based on our results, implications for theory, marketers and other stakeholders were discussed, including the recommendation of introducing sensory marketing in destination marketing strategies.