Browsing by Author "Çoruk, Seray"
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- Filling the gaps : prosociality and temporal discounting in the extended theory of planned behavior to predict green purchase intentionPublication . Çoruk, Seray; Farias, Ana Rita Boino Godinho AlvesClimate change is the biggest problem that humankind has ever faced so far. In the era of mass production and overpopulation, their impact on environmental degradation is increasing day by day, and unless people start to take action immediately, the future will be too late to do so (Mitchell, 2016). On a more comprehensive level, professional activities such as manufacturing, mass production, and individual-level activities such as overconsumption and non-renewable energy use can be shown as examples. Even though the opportunities to make a change at the more comprehensive level are higher, since most people are not able to be a part of those decisions, individual-level behavior change is the best option to start minimizing the negative impacts of human behavior. Green consumption behavior change is the most likely behavioral change for people to the individual level to decrease climate change's negative externalities. The theory of planned behavior (TPB) is one of the best models to predict behavioral intention. Although TPB is based on a selfinterest theory, thus it is not able to explain why people act to benefit society and why the level of internalizing future possibilities differs among people. Therefore, it is necessary to include such variables in order to have a better predictive model. Results showed that prosocial values together with the Extended Theory of Planned Behavior, can predict one’s purchase intention regarding green products, although the same statement cannot be made for the impact of temporal discounting on predicting consumers’ intention. In future studies, it would be useful to explore the effectiveness of temporal discounting on people’s purchase intentions since it represents how people perceive possible future events. It is essential to mobilize people to take action to minimize environmental degradation immediately.