Statistics for Brand Mergers: Examining Consumer Responses to Name and Logo Design
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| Brand Mergers: Examining Consumer Responses to Name and Logo Design | 48 |
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| BrandMergers-ExaminingConsumerResponsestoNameandLogoDesign_Oxford2011_CompetitivePaper_RDPC.pdf(legacy) | 229 |
| BrandMergers-ExaminingConsumerResponsestoNameandLogoDesign_Oxford2011_CompetitivePaper_RDPC.pdf | 2 |
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