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Statistics for Understanding membership programs effectiveness : the impact of perceived value, hard and soft benefits on the consumers’ purchase intention

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Understanding membership programs effectiveness : the impact of perceived value, hard and soft benefits on the consumers’ purchase intention 231

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152118342_Marta Carrasco_DPDFA_Revised2904.pdf(legacy) 326
152118342_Marta Carrasco_DPDFA_Revised2904.pdf 30
8865.pdf(legacy) 1

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