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Statistics for Innovation in plant-based confectionery alternatives in the German FMCG sector : an empirical investigation about determinants of Generation Z’s purchase intention of vegan chocolate confectionery in Germany using the theory of planned behavior

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Innovation in plant-based confectionery alternatives in the German FMCG sector : an empirical investigation about determinants of Generation Z’s purchase intention of vegan chocolate confectionery in Germany using the theory of planned behavior 136

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203663071.pdf 151

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