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Authors
Advisor(s)
Abstract(s)
Description
Keywords
Channel integration Omni-channel strategy Strategy implementation
Pedagogical Context
Citation
Silva, S., Radomska, J., Hadjas, M. (2019). Omni-channel approach: a utopia for companies? In 48th EMAC Annual Conference, Hamburg, Germany, 28th-31st May. (p. 123). Germany: Universität Hamburg
Publisher
Universität Hamburg