Publicação
Human image vs. human illustration in social media advertising
| dc.contributor.author | Elmashhara, Maher Georges | |
| dc.contributor.author | Salgado-Pinto, Sofia | |
| dc.contributor.author | Rocha, Leonor do Nascimento | |
| dc.date.accessioned | 2023-07-10T15:37:32Z | |
| dc.date.available | 2023-07-10T15:37:32Z | |
| dc.date.issued | 2023 | |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10400.14/41638 | |
| dc.language.iso | eng | pt_PT |
| dc.peerreviewed | yes | pt_PT |
| dc.subject | Human image | pt_PT |
| dc.subject | Human illustration | pt_PT |
| dc.subject | Customer attitude | pt_PT |
| dc.subject | Purchase intention | pt_PT |
| dc.subject | Social media advertising | pt_PT |
| dc.title | Human image vs. human illustration in social media advertising | pt_PT |
| dc.type | conference object | |
| dspace.entity.type | Publication | |
| oaire.citation.conferencePlace | Zaragoza, Spain | pt_PT |
| oaire.citation.title | AIRSI2023 : The Metaverse Conference | pt_PT |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | conferenceObject | pt_PT |