| dc.contributor.author | Costa, Ana Isabel A. | |
| dc.contributor.author | Monteiro, Maria João P. | |
| dc.date.accessioned | 2019-11-14T16:15:28Z | |
| dc.date.available | 2019-11-14T16:15:28Z | |
| dc.date.issued | 2018 | |
| dc.description.abstract | This article reviews the causes of product introduction failure in the Food & Beverage industry, focusing on consumer and marketing factors, and advances potential remedies. It first introduces key concepts in product acceptance/adoption theories: the consumer decision-making process, main drivers (product, adopter and social system) and barriers (passive/active resistance), and the evolution of hedonic responses to new products. It then discusses specific reasons for failure: food neophobia, novel technology rejection, optimal stimulation level, sensory/consumer research shortcomings and poor marketing support. Lastly, it describes the development of hibiscus beverages of African tradition for the European market to illustrate some practical challenges and solutions. | |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.citation | Costa, A. I. A., & Monteiro, M. J. P. (2018). Food product introduction failure: reasons and remedies. In Reference module in food science. https://doi.org/10.1016/b978-0-08-100596-5.21405-4 | pt_PT |
| dc.identifier.doi | 10.1016/B978-0-08-100596-5.21405-4 | pt_PT |
| dc.identifier.isbn | 978-0-08-100596-5 | |
| dc.identifier.uri | http://hdl.handle.net/10400.14/28738 | |
| dc.language.iso | eng | pt_PT |
| dc.peerreviewed | yes | pt_PT |
| dc.publisher | Elsevier | pt_PT |
| dc.title | Food product introduction failure: reasons and remedies | pt_PT |
| dc.type | book part | |
| dspace.entity.type | Publication | |
| oaire.citation.title | Reference module in food science | pt_PT |
| person.familyName | Almeida Costa | |
| person.familyName | Monteiro | |
| person.givenName | Ana Isabel | |
| person.givenName | Maria Joao | |
| person.identifier | K-3258-2016 | |
| person.identifier.ciencia-id | 831D-A48B-8D05 | |
| person.identifier.ciencia-id | E414-6F3B-447A | |
| person.identifier.orcid | 0000-0001-6443-8229 | |
| person.identifier.orcid | 0000-0002-2787-2795 | |
| person.identifier.rid | I-5182-2013 | |
| person.identifier.rid | K-3258-2016 | |
| person.identifier.scopus-author-id | 35571101100 | |
| person.identifier.scopus-author-id | 54405433500 | |
| rcaap.rights | restrictedAccess | pt_PT |
| rcaap.type | bookPart | pt_PT |
| relation.isAuthorOfPublication | 82df31df-7767-4dc7-94c6-0339628fb6ec | |
| relation.isAuthorOfPublication | 3ac76a7d-14b5-4dc3-8a4c-a2ab6d4ac810 | |
| relation.isAuthorOfPublication.latestForDiscovery | 82df31df-7767-4dc7-94c6-0339628fb6ec |
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