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Emoji-based scale to assess emotional response toward edible insects (E-Entomophagy)
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Orientador(es)
Resumo(s)
Emotional/affective factors (e.g., disgust toward insects) are the primary predictors of consumer acceptance of edible insects; however, most questionnaires assessing emotional responses to edible insects are text-based, which presents several limitations. The primary objective of this study was to develop an emoji-based questionnaire to assess consumers' emotional responses toward edible insects and to evaluate its ability to predict acceptance of different forms of entomophagy. For this, an emoji-based ballot was designed, with participants answering the question: "Thinking about eating edible insects makes me feel", using a Check-All-That-Apply ballot with 11 emojis (E-Entomophagy). Based on the selected emojis, individual scores were computed from their valence and arousal values. A total of 326 participants answered the web-based questionnaire, which also included a short version of the 'Food Disgust Scale', the 'Disgust toward insects' scale, and the evaluation of acceptance of insects as food (either visible or invisible) or feed. The questionnaire also encompassed socio-demographic characteristics and previous experience with edible insects. Cluster analysis was applied based on the degree of acceptance of insects as food/feed, and acceptance of insects was predicted using a binary logistic regression model. The 'E-Entomophagy' scale was the better predictor of visible entomophagy rejection, while it provided similar results to the 'Disgust toward insects' scale for acceptance of invisible and indirect entomophagy. Additionally, participants were divided into four clusters ('Rejecters', 'Feed Acceptors', 'Non-visible acceptors', and 'Acceptors') based on their acceptance of different entomophagy forms. Both disgust scales and the 'E-Entomophagy' scale were able to discriminate between these clusters.
Descrição
Palavras-chave
Acceptance Consumer perception Disgust Emotion Novel foods Prediction model
Contexto Educativo
Citação
Ribeiro, J. C., Rocha, C., Pintado, M. E., & Cunha, L. M. (2026). Emoji-based scale to assess emotional response toward edible insects (E-Entomophagy). Future Foods, 13, Article 100954. https://doi.org/10.1016/j.fufo.2026.100954