Purpose-driven consumption: building the dialogue between companies and consumers

Colaço, Vera Herédia; Cruz, Nuno Moreira da; Almeida, Filipa Pires de

http://hdl.handle.net/10400.14/55361

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Autores

Colaço, Vera Herédia

Cruz, Nuno Moreira da

Almeida, Filipa Pires de

Resumo(s)

This research note integrates the rise of sustainable consumption into the concept of Purpose-driven Consumption and Purpose-driven Brands. Consumers as decision-makers are important players in the business ecosystem and are critical to the success of companies and associated brands. This engagement can be long-lasting and represents a source of competitive advantage to companies that share the same values with their customers. Igniting the dialogue about the role of Purpose between companies and consumers is the goal of the current research note.

URI

http://hdl.handle.net/10400.14/55361

Citação

Colaço, V. H., Cruz, N. M. D., & Almeida, F. P. D. (2020). Purpose-driven consumption: building the dialogue between companies and consumers. (Research notes; No. 4). Universidade Católica Portuguesa.

Editora

Universidade Católica Portuguesa

Coleções

CUBE - Livros e Partes de Livros / Books and Books Parts

Licença CC

Sem licença CC

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