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Exploring demand: challenges and opportunities for free-from and organic foods in Portuguese market

dc.contributor.authorLemos, Teresa
dc.contributor.authorVasconcelos, Marta
dc.contributor.authorSousa, Sérgio
dc.contributor.authorPinho, Simão
dc.contributor.authorGomes, Ana M.
dc.contributor.authorPinto, Elisabete
dc.date.accessioned2024-12-06T12:01:42Z
dc.date.available2024-12-06T12:01:42Z
dc.date.issued2024-11-14
dc.description.abstractThe rising prevalence of food intolerances and increased health and environmental consciousness has driven the demand for free-from (FF) and organic products. This study aims to analyze consumer needs, motivations, and challenges related to these products in Portugal through an online survey with 2268 eligible responses, with a median age of the participants of 41 years. The sample was predominantly female (76.9%), with male participants comprising 23.1% of the sample. The results show that 97.4% of the respondents were aware of FF products, with 60.0% being regular consumers, particularly of lactose-free milk and gluten-free bread and biscuits. Significant market gaps were identified in the variety of FF bread (62.8%), pastries (49.0%), and cookies (38.4%). The consumers identified high prices (84.9%) and excessive sugar/fat content (52.1%) as the main drawbacks of FF products currently on the market. The women showed greater knowledge and purchase levels compared to the men. The trust in organic certification was low (21.4%), with skepticism higher among the lower-income and male participants. Despite this, 78.1% believed in the health benefits of organic products, and 72.2% agreed that increased demand could lower prices. Overall, this study highlights the need for greater product variety, improved transparency, and consumer education to enhance market trust and accessibility.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.3390/app142210492pt_PT
dc.identifier.eid85210229684
dc.identifier.issn2076-3417
dc.identifier.urihttp://hdl.handle.net/10400.14/47455
dc.identifier.wos001366823800001
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectConsumer behaviorpt_PT
dc.subjectFood intolerancespt_PT
dc.subjectFree-from food productspt_PT
dc.subjectMarket demandpt_PT
dc.subjectOrganic productspt_PT
dc.subjectPortugalpt_PT
dc.titleExploring demand: challenges and opportunities for free-from and organic foods in Portuguese marketpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.issue22pt_PT
oaire.citation.titleApplied Sciences (Switzerland)pt_PT
oaire.citation.volume14pt_PT
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT

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