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Functional or emotional? How Dutch and Portuguese conceptualise beer, wine and non-alcoholic beer consumption

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dc.contributor.authorSilva, Ana Patricia
dc.contributor.authorJager, Gerry
dc.contributor.authorBommel, Roelien van
dc.contributor.authorZyl, Hannelize van
dc.contributor.authorVoss, Hans-Peter
dc.contributor.authorHogg, Tim
dc.contributor.authorPintado, M. E.
dc.contributor.authorGraaf, Cees de
dc.date.accessioned2017-10-16T12:08:58Z
dc.date.available2017-10-16T12:08:58Z
dc.date.issued2016
dc.description.abstractNon-alcoholic beer (NAB) may be a healthier alternative to wine and beer consumption, however has little appeal to consumers. Conceptualisations, i.e. functional and emotional associations that consumers have with foods/beverages, were explored to understand how NAB consumption is perceived, and compared to beer and wine conceptualisations in the Netherlands and Portugal. A qualitative study was performed using a focus group approach with moderate consumers of both countries (n = 56). Content analysis followed by correspondence analysis were used to explore conceptualisations. This study showed similar conceptualisations of the beverages in both countries. NAB has a limited conceptual content, which is mostly functional as a substitute. Beer and wine are rich in both functional and emotional content. Wine is associated with positive low arousal emotional responses, such as calm and loving. Beer is associated with positive high arousal emotional responses, such as adventurous and energetic. NAB evokes neutral and negative emotional responses, such as rational, conscious, and disappointed. The difference in conceptualisations of NAB versus beer/wine might be why NAB is not adopted more widely as a substitute as it does not deliver a comparable emotional response to consumers. NAB should be treated as a beverage in its own right and it might be wise to avoid direct conceptual comparisons with beer. Should the image of NAB be communicated and understood with positive and high arousal associations, such as energetic and convivial, in communication and advertisements, a higher level of congruency between expectation and experience could be achieved.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationSILVA, Ana Patricia; JAGER, Gerry; BOMMEL, Roelien van; ZYL, Hannelize van; VOSS, Hans-Peter; HOGG, Tim; PINTADO, M. E.; GRAAF, Cees de - Functional or emotional? how dutch and portuguese conceptualise beer, wine and non-alcoholic beer consumption. Food Quality and Preference. ISSN 0950-3293. Vol. 49 (2016), p. 54-65pt_PT
dc.identifier.doi10.1016/j.foodqual.2015.11.007pt_PT
dc.identifier.eid84949441764
dc.identifier.urihttp://hdl.handle.net/10400.14/23109
dc.identifier.wos000368744200006
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherElsevier
dc.relationSRH/BD/85152/2012pt_PT
dc.subjectConceptualisationspt_PT
dc.subjectEmotionspt_PT
dc.subjectBeverage choicept_PT
dc.subjectDrinking behaviourpt_PT
dc.subjectQualitative researchpt_PT
dc.subjectCross-culturalpt_PT
dc.subjectBeerpt_PT
dc.subjectWinept_PT
dc.subjectNon-alcoholic beerpt_PT
dc.titleFunctional or emotional? How Dutch and Portuguese conceptualise beer, wine and non-alcoholic beer consumptionpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/3599-PPCDT/PEst-OE%2FEQB%2FLA0016%2F2013/PT
oaire.citation.endPage65
oaire.citation.startPage54
oaire.citation.titleFood Quality and Preferencept_PT
oaire.citation.volume49
oaire.fundingStream3599-PPCDT
person.familyNameVoss
person.familyNameHogg
person.familyNamePintado
person.givenNameHans-Peter
person.givenNameTim
person.givenNameMaria Manuela
person.identifier456608
person.identifier.ciencia-idFF11-88CC-8BD4
person.identifier.ciencia-id2F13-AAE0-3405
person.identifier.orcid0000-0001-5067-1556
person.identifier.orcid0000-0003-2017-4131
person.identifier.orcid0000-0002-0760-3184
person.identifier.ridJXY-0365-2024
person.identifier.ridF-5696-2013
person.identifier.scopus-author-id7005603860
person.identifier.scopus-author-id7004483898
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsrestrictedAccesspt_PT
rcaap.typearticlept_PT
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relation.isAuthorOfPublication12b8092d-fe59-408b-8058-47369a97d229
relation.isAuthorOfPublicationba387c7d-27c9-4016-895c-b35597e91ebc
relation.isAuthorOfPublication.latestForDiscoveryc47ec1de-af68-4f9c-aba2-01dc5c8e22f4
relation.isProjectOfPublication76842dfa-b675-443a-843b-f9555a0a9199
relation.isProjectOfPublication.latestForDiscovery76842dfa-b675-443a-843b-f9555a0a9199

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