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- On the centrality of propagandaPublication . Zelizer, Barbie; Ribeiro, NelsonImagine a world without media, and then ask yourself: would propaganda still be possible? How would governments convey their truest, even if most malign, intentions? How would corporate executives give shape to products still unfamiliar to their consumers? How would platforms sustain public engagement? How would local municipalities keep people safe and informed in times of natural disaster or war? How would children learn?