Browsing by Issue Date, starting with "2021-05-05"
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- How digital payment apps may contribute to the adoption of e-commerce among brazilians : a study on the barriers and motivations for adoptionPublication . Fanzeres, Luísa Martins; Souto, Daniela Langaro da Silva doWith the growth of the e-commerce industry in Brazil, companies have started to invest in new technologies in order to create more user-friendly interfaces. The COVID-19 pandemic has boosted the digital payment industry, and more and more, new consumers are attracted by the e-wallet conveniences every day. This study tests the concept of e-wallets applications contributing to the adoption of e-commerce among Brazilians. In this sense, the barriers and motivations of the present business were studied. Data was collected and 275 valid responses obtained. The Spearman's Correlation and Logit Regression was performed. The first one to measure correlations between variables and the second one to study the causality effects between the dependent and independent variables. Thus, being able to validate hypothesis. Findings suggest that the intention to transact has a significant correlation with perceived usefulness, perceived ease of use and trust, meanwhile, trust has significant correlation with perceived risk of e-wallets. However, regression tests reveal perceived ease of use and usefulness as the only significant motivations that influence the effects on users´ future intentions. Moreover the study support the potential contribution of e wallet to the adoption of e-commerce among Brazilians pointing out usefulness and easiness as the key elements to be worked out by managers.
- The impact of the QR code content and customer experience on QR code usage intention and customer satisfaction : an analysis in the context of food packagingPublication . Sousa, Eva de Sá Santos; Souto, Daniela Langaro da Silva doSince 1994, companies have been using Quick Response (QR) codes. Nevertheless, their acceptance is considerably recent due to the increase of smartphone usage and the integration of QR code scanner applications on smartphones. As a result, QR codes became available in the most diverse locations, including food packaging, which is the focus of this study. Smart packaging creates interactive communications between the product and the customers based on the content, which varies from information to entertainment. Previous studies validated that effective QR code campaigns impact customers’ experience and generate higher customer satisfaction levels. In the current study, the author hypothesizes that the type of content made available in the QR code influences the customer experience. Entertaining content impacts the sensory, affective, behavioral, and social dimensions more than informative content. Meantime, informative content affects significantly more the intellectual dimension. Besides, the author investigates the effect of the customer experience on the QR code customer satisfaction and the QR code usage intention. Results reveal that entertaining content has a more positive influence on the behavioral dimension of customers’ experience than informative content. For the remaining customer experience dimensions, the types of content behave similarly. Moreover, all the customer experience dimensions, except the affective, positively impact the QR code customer satisfaction and the QR code usage intention. The QR code customer satisfaction partially mediates the relationship between the customer experience dimensions and the QR code usage intention. Lastly, the study presents its implications, limitations, and suggestions for future studies.
- The impact of social media advertising content types on e-commerce performancePublication . Nascimento, Marta Oom Bilbao do; Rosa, PedroNowadays, Social Networking Sites has become part of the daily routine of the majority of people with an important role in their lives, not only to connect and interact with other users but also to gather and share information. To take this fact as an opportunity, managers used SNS as a channel to advertise their products/services. This dissertation explores the better decision of the type of content for a digital campaign in a SNS context, to increase the interaction with the user and impact his behaviour on the respective e-commerce promoted. To this end, an Instagram campaign from a Portuguese company in the fashion industry was used to analyse the impact of two specific types of content, static image and video, in relevant metrics such as the website traffic that was analysed by the clicks that the ad generated, the shopping cart abandonment and the total number of sales. The results concluded that video content advertising leads more users to the website and there is a potential impact in sales to, even not conclusive. Regarding the type of content previous selected in the ad, this does not influence the decision of the consumer to abandon the shopping car.
- The Shipibo ceremonial use of ayahuasca to promote well-being: an observational studyPublication . Gonzalez, Debora; Cantillo, Jordi; Perez, Irene; Carvalho, Maria; Aronovich, Adam; Farre, Magi; Feilding, Amanda; Obiols, Jordi E.; Bouso, José CarlosPromoting well-being is one of the main goals to improve health in the world. We examined the well-being and quality of life over the course of one year in a sample that participated in an Indigenous Shipibo healing program where traditional healers work in a series of ayahuasca ceremonies. We also explored the role of decentering as a mediator of psychological well-being. Participants who attended the program responded to an online survey that included a Psychological Well-Being Scale; Oxford Happiness Questionnaire; The World Health Organization Quality of Life Spirituality, Religiousness, and Personal Beliefs scale; the WHO Quality of Life-BREF scale; and Decentering scale. Baseline (T0) and postassessment (T1) were completed by 200 individuals. Of these, 101 completed the follow-up assessment at three months (T2), 91 at 6 months (T3), and 94 at 12 months follow-up (T4) after leaving the center. ANOVA test was performed in a representative subsample to control the passing of time two months before attending the program (T-1). Pearson’s test was performed to examine the relationship between psychological well-being and decentering during the period of T0 and T1. A significant increase was observed in all the scales at all time points (p ≤ 0.01). The subgroup analysis performed in a representative subsample allowed us to infer that the significant differences in outcomes are due to the effect of their stay at the center and not the passing of time. We found a relationship between decentering and the improvement of psychological well-being (r = 0.57; p < 0.01). Our results suggest that the Indigenous Shipibo healing work with ayahuasca has value to improve long-term well-being and quality of life for Westerners.
- Understanding the impact of personalized recommendations on customer satisfaction, likelihood to recommend and repurchase intentionsPublication . Rodrigues, Joana Paixão Simões Nunes; Souto, Daniela Langaro da Silva doThe present dissertation aims to study the impact of personalized recommendations components’ and customers perceptions towards it on customer satisfaction with recommendations. These include explanation of the suggested items, fit with the customer, and privacy concerns, and trust in the retailer issuing the recommendation, respectively. Then, the influence of satisfaction with recommendations on customer satisfaction with product choice is analysed. Additionally, the effect of these two constructs on the likelihood to recommend the retailer and repurchase intentions is studied. This thesis employed an online survey to conduct the mentioned analysis. The questionnaire asked respondents to recall the last time they received a personalized recommendation and purchased the suggested product. Results show that explanation, fit, and trust positively influence satisfaction with recommendations, whereas privacy concerns negatively impact the latter. Satisfaction with recommendations proved to positively influence customer satisfaction with the product choice, consequently leading to a higher likelihood to recommend the retailer and later generating increased repurchase intentions. An additional analysis focused on the difference in behaviour between the models of low and high involvement products. In general, the latter had a higher explanatory power than the former. Concluding, the findings reveal the importance of the personalized recommendations’ attributes on satisfaction with these suggestions, affecting customer satisfaction, and customer loyalty, relevant measures of customer feedback for firms. Thus, retailers should provide users with personalized options on their digital platforms to boost their relationship with customers. The stated options should focus on satisfying users regarding the recommendations’ components and customer perceptions.
- What drives the decision to cook at home? The case of the Portuguese populationPublication . Leony, Hanny do Vale da Flor de Liz; Costa, Ana Isabel de AlmeidaCooking is one of the basic activities of humans’ lives. However, the decision to cook is triggered by different and many reasons. In this present dissertation, associations between the frequency of cooking at home (during the week and on weekends) with cooking-related motivations and Cooking Mobile Applications were analyzed. By using the pooled data from an online survey from April of 2019, we can examine what influences Portuguese people's decision-making to cook at home and whether currently available Cooking APPs have an influence on this habit. This contribution allows us to understand which motives e.g. health related, hedonism-related or duties-related are stronger and more influential for the adult population in Portugal to take the decision to cook. Duty-related motives were found to be significant to the frequency of cooking at home during the week and, diversely, health and hedonic motives were not significant. During the weekend, duties and health motives are significant to the frequency cooking at home and only hedonics motives are not. For the second part of the analysis of this work, the usage of mobile cooking apps was found to be significant for both weekdays and weekends.
- A transmissão post mortem de bens jurídicos digitaisPublication . Guimarães, Maria Sommer Carvalho de Freitas; Sá, Fernando Eduardo da Silva Oliveira e