Browsing by Issue Date, starting with "2016-05-12"
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- Medicalização na educação : os dilemas da prática educativaPublication . Carvalho, Maria Isabel da Torre; Ponte, Filomena Ermida Figueiredo Branco daEste relatório tem como propósito traçar o nosso percurso profissional e assenta num princípio que sempre abraçamos, o da reflexão, ação e partilha, nem sempre exercidos por esta ordem, mas tendo sempre como ponto central a reflexão. Conscientes que complexo é o terreno em que se desenvolve a ação educativa, apresentamo-nos despojados de pretensões mas ambiciosos em questionamentos e em procuras de melhores e mais adequadas respostas educativas para os alunos com necessidades educativas especiais. Assim, com base no nosso Curriculum Vitae, diversificado, e que se pauta pela modesta procura da construção de conhecimento pela reflexão da prática, independentemente do nível de ensino em que nos encontrávamos, mas como uma forma de estar em educação, tentamos dar especial enfase aos últimos anos, nos quais desempenhamos funções docentes em educação especial e na sua coordenação. Abordamos, sem grandes pretensões, mas com consciência e rigor, algumas questões relativas ao tema aglutinador do nosso trabalho, como hiperatividade e défice de atenção, dificuldades de aprendizagem, medicalização, patologização e inclusão. E, como seria impensável não referir uma experiência significativa, abordamos um caso de um aluno com diagnóstico de hiperatividade e défice de atenção, dando conta da nossa intervenção educativa num processo de profunda articulação com outros profissionais. Finalmente, apresentamos a experiência de uma reflexão em grupo, fruto do caminho por onde nos levaram as nossas inquietações e no qual permanecemos em estado de permanente descoberta.
- Facebook and online-shopping patterns as segmentation tools for the apparel e-tailing industryPublication . Jaramillo Echeverri, Maria Del Mar; Costa, Ana Isabel AlmeidaCompanies that understand social media platforms as a channel for selling, listening, and getting constant feedback from customers have the possibility to expand beyond the limits of traditional enterprises. Social media is thus, a way of developing the business as well as a lifestyle for modern firms. Nevertheless, little research has been done on how to best transform social media audiences into loyal customers. This dissertation aims to investigate the potential of Facebook, one of the most used social network sites, as well as the Facebook audience online-shopping patterns, as segmentation tools for the apparel industry in the e-tailing channel. Its results should empower firms in this type of industry, to better understand the customer segments that arise from Facebook page audiences. An online survey targeting users of an apparel retailer‟s Facebook page was undertaken in Colombia. The brand has been selling online for five years and it was founded twelve years ago. They specialized in feminine swimwear luxury apparel and have been expanding to the masculine and children‟s market, as well as to sport wear and accessories. The survey was posted in the retailer‟s page on December 2015 and gathered 233 valid responses. Its objectives were to assess users‟ social media and online buying behaviour, as well as the underlying motivations, and identify distinct groups of consumers accordingly. A two-step clustering procedure of behavioural measures yielded the existence of four clusters: The Happily married customer, the resignedly non-interested non-customer, the slippery frequent shopper non-customer and the sales hunter low frequency shopping costumer. Cluster members showed distinct characteristics in terms of their socio-demographic and psychological profile. Recognizing different segments among a bigger audience can help marketers at the time of understanding customers in a less standardized way but to observe them as individuals in order to communicate with them and see the world through their various perspectives.
- Eduke.me : reaching out for new sources of growthPublication . Shava, Farai George; Guedes, Nuno MagalhãesThe Thesis presented in the form of a Case Study focuses on the challenges and opportunities a Portuguese educational technology startup, Eduke.me, faces upon choosing a path for further growth in the future. By addressing several topics such as market potential, vertical integration, partnerships, capabilities, diversification, innovation and growth constraints, students can apply strategic frameworks and other theories to the analysis of this case. The Thesis is divided into three parts: Case Study, Literature Review and Teaching Note. The thesis intends to be a practical means for students to develop their critical thinking, as well as information processing, with imperfect and scattered data. It allows students to grasp the possible constraints a company may face, and what alternatives exist to overcome them.
- Frotcom : the strategy behind internationalizationPublication . Mota, Afonso Medeiros Gomes; Cardeal, Nuno César de Jesus GuerraThe thesis hereby presented in the form of a case study aims to discuss the expansion challenges that came across to both Valério Marques and Renato Ferreira as CEO and CTO of Frotcom International. Throughout the case study it is explained how a company that came from a very fragile financial position was able to expand internationally. Frotcom International is a fleet manager developer based in Lisbon, Portugal that resulted as a spinoff of a R&D company called Quadriga. After the Dotcom bubble this company had a critical downsize which forced Valério and Renato to focus on only one of their ongoing projects, from their wide portfolio they chose Frotcom (a fleet management system). Frotcom International’s main challenge was the lack of financial resources to enter new markets. However, using their website as a bridge between them and interested partners they built the company infrastructure to support the autonomy of each partner in their exclusive territory. This strategy allowed not only Frotcom to expand internationally but also enabled them to solely focus on their product – Frotcom. The internationalization strategy created by Valério and Renato is an excellent example of innovation which should be interesting to approach in strategy courses. The theory applied in this case-study is well structured in the Literature Review. Moreover, in the sense to offer an extent look of the thesis, the Teaching Notes focus on the critical issues debated throughout the case.
- The role of entrepreneurship support organizations in the promotion of entrepreneurship educationPublication . Costa, Afonso Pereira da Silva Machado e; Villarroel Fernández, Juan AndreiIn recent years, entrepreneurship has been growing in importance. European policy makers have been indicating entrepreneurship as a way to reduce the 25.6 million1 people unemployed and, as a consequence to reach higher levels of economic growth. Education has been appointed as a way to stimulate it. In Portugal, Entrepreneurship Support Organizations (ESOs) seem to have been more active in the promotion of entrepreneurship education by contrast to higher education institutions (HEIs). Only in Lisbon, from one ESO in 2010, there are now more than eleven, which represent more than 200 startups2. Thus, the purpose of this thesis is to explore the role of ESOs in the promotion of entrepreneurship education This thesis found that: (1) On the one hand, entrepreneurship education offered by HEIs target people who are perceived as unlikely to get involved in entrepreneurial activity, (2) on the other hand, most other ESOs target people that are more likely to be already engaged in entrepreneurial activity. The comparisons of this thesis findings with the goals of policy makers, allowed concluding that ESOs and HEIs have a complementary role in the promotion of entrepreneurship education. Increasingly, however, ESOs are turning into hybrid organizations, which means that they focus on a wide variety of activities, and this may make the education environment more competitive.
- The impact of user-generated content on Facebook advertising performancePublication . Campos, Francisco de Bivar Velho da Costa; Costa, Ana Isabel de AlmeidaSocial media have strengthened the role of each consumer who have now multiple ways to create content, through product reviews, and rates, for instance. These contents, also known as user-generated content (UGC) have become one of the most important communication channels about brands, since, through it, peers can greatly influence other consumers in their purchase decisions. Particularly on social networks, namely on Facebook, UGC, which may take the form of post likes, post comments, shares and page mentions, is rapidly diffused among Facebook friends, making users that were not initially targeted by companies being exposed to their advertising campaigns. This dissertation analyzes the individual impact that Facebook UGC has on advertising performance. The findings from our research complement the academic literature and support the importance of social WOM for companies’ advertising performance. Also, firms can use our results in order to optimize their Facebook advertising campaigns and thus achieve better results. In particular, firms should engage Facebook followers to interact through post likes and post shares. However, we conclude that post comments are not a driver of Facebook advertising performance. On the other hand, several content design decisions should be undertaken by companies. Our analysis suggests that using a sense of urgency on the post image has a positive impact on advertising performance, whereas the same content written on the post description is expected to negatively impact advertising performance. Additionally, our research shows that writing a discount price or a discount percentage on post images also contributes to advertising performance.
- The internet of everything sustainable advantages and synergies in clustered retailPublication . Carvalho, Gustavo José Ramos de; Amaral, Paulo Fernando Vieira de Carvalho Cardoso doThe Internet of Everything (IoE) is a concept introduced by Cisco as the succeeding phase of the Internet of Things (IoT), consisting in creating a network connection of objects, people, processes and data (Cisco 2013). The novelty in this concept is that instead of referring simply to the network connection of physical objects, the IoE allows for connected ‘things’ to send higher-level information back to machines, computers, and people for further evaluation and decision making (Cisco 2013). ! This dissertation aims to analyze the IoE concept’s strategic impact in clustered retails. In order to contextualize the concept and, later, perform the correct analysis of the subject, a review of the technologies at its core and Cisco’s perspective of IoE’s realization in retail is made. Furthermore, making up the core of sustainable strategic advantage analysis, a review is made regarding Resource-based View (RBV) model according to Barney’s framework and Customer Relationship Management (CRM) through Payne and Frow’s framework. In the subsequent chapter, the model of analysis is explained, incorporating the proposition that a smartphone application is, at a first phase, the optimal presentation layer for consumers. Empirical data collection is then performed through a questionnaire intended to give answer to the dissertation’s research question of sustainable competitive advantage. The results, collected from a population sample of 120 respondents, ascertained the importance of the smartphone app and its most appealing features. The strategic applicability of IoE in clustered retail is, then, confirmed through the application of both RBV and CRM models, which verify the system’s potential to generate sustained competitive advantage, confirming the dissertation’s main objective.
- O trabalho humano no contexto da doutrina social da IgrejaPublication . Silva, Diogo Bronze Ameiro da; Trigo, Jerónimo dos Santos
- Privatizations in the airline industry : financial and operating benefits from privatized companiesPublication . Ribeiro, Eduardo Francisco Santos Silva; Reis, Ricardo César Ribeiro Ventura FerreiraThe main goal of this dissertation is to provide a definitive answer regarding the benefits of a privatization on the airline industry. Two different analysis were adopted in order to infer the impact of the change of ownership on the financial and operating performance. Both the market reaction to the privatization of an airline and the treatment of accounting data provided similar results that change of ownership from State Owned Enterprises to Private Enterprises is heavily correlated with general improvements of performance from privatized companies, even in cases where the privatization program does not imply a complete and one time sell of the company.
- European Companies’ financing decisions and the financial crisis of 2007/2008Publication . Veloso, Viviane Costa; Reis, Ricardo César Ribeiro Ventura FerreiraCapital structure decisions are taken on the basis of firm specific characteristics but are also dependent on the environment in which the firm operates. The 2007/2008 financial crisis had major implications for both of those inputs considered in corporates’ financing behaviour. Using a sample of European companies listed in the Eurostoxx 600 index, this research tries to assess the impact of this particular event on firms’ capital structure in order to identify the existence of a theoretical pattern underlying those decisions. Capital structure components are analysed comparing three time ranges representing the pre, during and after crisis periods. The analysis is performed for the overall sample but also considering sector, industry and country classifications expected to determine how the impact of the crisis is felt differently among companies. The main findings suggest that the assumed decrease in bank loan supply did not reflect into a decrease in leverage with a clear preference for debt over equity from the prior to the crisis period. A rebalancing seems to happen afterwards, in line with the observable importance of time invariant variables. Overall, pecking-order seems to explain better the results, mainly in bank-based countries while market timing is also considered, particularly by market-based ones.