Percorrer por autor "Verschoor, Arie Stefan"
A mostrar 1 - 1 de 1
Resultados por página
Opções de ordenação
- A new view on innovation : researching the usage of competitor´s resources to increase the likelihood of adoption in the electric vehicle industryPublication . Verschoor, Arie Stefan; Flórido, João Luís BaptistaThe car industry is facing a lot of changes, especially when it comes to electric vehicles. Although the majority of consumers is aware of electric vehicles, personal transportation by electric vehicles is only 0.2%. Due to the nature of barriers such as global infrastructure, global exposure and variety of models it is extremely difficult for companies to single-handedly overcome these barriers. Therefore, this thesis proposes a new strategy to overcome such barriers. Once an innovation leader innovates to fast and offers products that are not being accepted due to the current market conditions, using the resources of other competitors could be an effective way to evolve the market into a state where the likelihood of consumer adoption is increased. By using an empirical study, this thesis aims to explore the impact of increased global infrastructure, increased average range and increased exposure in order to enhance the likelihood of electric vehicle adoption. These measures are all directly related to an increase in market engagement by competitors. The results of the study show that all consequences of increased market engagement by competitors lead to a higher likelihood to adopt. The effect of an innovation leader sharing knowledge could indeed have a positive effect on the available market.