Percorrer por autor "Thurner, Thomas"
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- The influence factors of the patients’ usage intention of AI-based preliminary diagnosis tools : the case study of AdaPublication . Thurner, Thomas; Bicho, Marta Liliana NunesAt present Artificial Intelligence (AI) is transforming the mechanisms and limitations of numerous industries. The healthcare sector is particularly affected with regard to the informative value of processing and analysing patient data through AI-based technologies. Public fund cuts and structural inefficiencies among other reasons, further aggregate the necessity of effectively employing the provided patient information. The majority of healthcare facilities, however, lack the resources or technical knowhow to realize the entire potential of Artificial Intelligence as a mean. As a consequence, emerging companies, that can be theoretically classified as the intermediate form of public and private establishments, have developed new concepts. The structural adaptability of so-called hybrid organizations facilitates the offering of specialized products and services adapted to the needs of patients. In this regard AI-based preliminary mobile diagnostic applications represent a promising opportunity to empower patients and positively influence the average health quality. The influence factors determining the adoption and usage intention of patients are yet unexplored. This dissertation therefore examined the patient’s perspective on AI-based preliminary diagnostic tools, in order to firstly expand the scope of present literature within this subject area and to identify the relevant key elements for the marketing and strategy measures of hybrid organizations operating in this field. The implications of this research include the recognition of the patients intended purpose of utilizing similar mobile applications, the consequently deriving strategic inferences, and a guidance for the marketing and communication efforts of comparable vendors.