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  • The digital transformation of Siemens
    Publication . Tarkian, Sophia; Machado, Patrícia Amaro
    In order to stay both competitive and profitable it is essential for companies to adapt to the continuous changes in the environment and to adjust the firm’s strategy accordingly. Through-out the years, scholars have investigated the importance of strategic change as well as the im-pact that leadership can have on strategic change and thus firm performance. Additionally, the dynamic capabilities view that addresses the question of how firms can achieve and sustain competitive advantage in rapidly changing environments has gained increasing attention in re-cent years. To demonstrate a real-life example of these theories, I developed a teaching case about the restructuring of Siemens. The case intends to demonstrate a strategic transformation of a major company in response to environmental changes, coming along with a new CEO. Joe Kaeser fundamentally reorganized the company and used in particular the digitalization trend to suc-cessfully boost performance and restore success after a series of setbacks under the leadership of Siemens’ former CEO, Peter Loescher. The case clearly illustrates the importance of Sie-mens’ dynamic capabilities for the transformation of the company and shows how especially the background and personality of the respective CEOs, Loescher first and then Kaeser, affected strategic change and, consequently, Siemens’ performance.
    2019-07-02Dissertação de mestrado Acesso aberto Ver mais