Browsing by Author "Silva, Henrique de Azevedo Gomes da"
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- MetaCase : from a start-up to an international companyPublication . Silva, Henrique de Azevedo Gomes da; Guedes, Nuno MagalhãesThe development of a business case study is the main goal of this dissertation. The appliacation of strategic concepts intends to provide a better understanding of the current situation of the company, as well as to offer recommendations for the future. The dilemma that is further analyzed concerns whether the company should opt for an internationalization process or not, including the markets to explore and the entry modes to adopt. The company is MetaCase, a services firm that provides a consultancy-based solution for financial management, through its own in-house conceived and developed financial ERP. Nowadays, it is only present in the Portuguese market, however it has already been introduced in some projects abroad, all of them through Portuguese based clients. Following the case study, a Literature Review is developed. The topics approached in this section are directly connected to the case itself, such as the key success factors for financial services, financial flows, internationalization and strategic concepts. Moreover, the Teaching Note section presents a personal analysis on the case, aligned with a possible way to approach this case study in a classroom, including the analysis and the recommendations. The relevance of moving on with the internationalization process in order to keep growing is explained. The reasons behind this decision are sustained, and the practical action to be taken is suggested.