Browsing by Author "Rodrigues, Duarte Miguel Barata"
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- Electronic cigarettes : how to improve performance in the portuguese market according to portuguese consumers’ perception : consumers’ analysis of attitudes and acceptance as well as preferred features/characteristicsPublication . Rodrigues, Duarte Miguel Barata; Rita, Miguel Fontes Casegas CorreiaThe aim of this dissertation study is to analyze the opportunities of improving the Portuguese electronic cigarettes’ market based on an investigation of electronic cigarette smokers and the reasons which led them to start using these products. An additional investigation was carried out among non-smokers and the traditional cigarette smoker population to understand their perception of electronic cigarettes and to cover all opinions related with the use of this product and consequently of this market. The outcomes of this dissertation study reveal that ex-traditional tobacco smokers shift from traditional tobacco to electronic cigarettes in order to pursuit a healthier lifestyle. Also, this study exposes features that influence the overall satisfaction of electronic cigarette users and the profile of them, and even considers Dual-Users. Finally, other tests were made regarding smokers, non-smokers, ex-smokers and users of electronic cigarette that went back to traditional tobacco smoking. The purpose was to gather the most suitable sample and different perceptions.