Percorrer por autor "Polaco, Pedro Pires"
A mostrar 1 - 1 de 1
Resultados por página
Opções de ordenação
- From seed to the world : the internationalization of SugalPublication . Polaco, Pedro Pires; Reis, RicardoThe following dissertation chronicles the internationalization of Sugal, one of the biggest tomato processing companies in the world, and the factors that led to its continued growth and prosperity in the global market. Using a case study format, the dissertation describes the current landscape of the tomato processing industry and situates Sugal in it, explaining how the company grew through a strong focus on structural investments and development of resources and capabilities, full integration of its production, efficiency maximization, gradual scaling and seizing of opportunities in the international market at the best time possible. Additionally, we look towards the future of the industry and assess how shifting consumer patterns, emerging new markets and the potential weakening of the Chinese and Californian industries can impact Sugal. Also presented are the production forecasts for the countries where the company currently operates in and some new locations that offer great potential for a possible Sugal expansion down the line.