Browsing by Author "Pastore, Anna"
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- Consent notices and cognitive cost after the GDPR : an experimental studyPublication . Pastore, Anna; Quinn, Martin SeamusIn May 2018, the European Union enforced the General Data Protection Regulation (GDPR). This regulation makes mandatory to recover user’s consent when they access a website, thus firms have to implement cookie banners that allow users to declare their privacy preferences. The aim of this paper is to study users’ interaction with four different banners that combine the opt-in/opt-out format with the presence or not of a bulk option (Accept/Reject all button). It analyzes how users react to the introduction of such bulk option that decrease cognitive cost to interact with banners. This study finds that the bulk option has an impact on user’s interaction with the banners, especially when combined with the opt-in format (p<0.001). This study also finds that without the bulk option, the format has no impact on interaction. Moreover, with the bulk option, users’ interaction is the same no matter the default option for the EU population since the presence of the “Accept/Reject all” buttons induce people to click on them even though they represent two opposed decisions over data provision. However, when comparing the EU and the US samples, the results highlight a lower interaction due to the opt-out format (p<0.001) in presence of the bulk option. This study contributes to the scientific research regarding the effects of GDPR on users’ online behavior and it participates to the debate on the regulatory environment of online personal information.