Percorrer por autor "Oswald, Lena"
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- Urban mobility solutions : the potential of free-floating carsharing in nine selected European countriesPublication . Oswald, Lena; Pinho, André de AlmeidaCarsharing, a modern mobility solution, can change the way how we move around cities. However, the concept has not everywhere lived up to its predicted market potential yet. In Europe, it is noticeable that the system is mostly dominating in the Western part. Countries in Eastern and Southern Europe on the other hand are characterized by younger and smaller carsharing markets. With the help of expert interviews, the current situation of carsharing in nine selected European countries, that are classified as emerging markets by MSCI, was investigated. The results affirm, that in most of those countries a minor number of carsharing operators with small fleets are present. Yet, some others have already advanced further. The study also revealed several critical success factors for free-floating carsharing, again with input from an expert. Finally, based on those critical success factors, the nine countries were individually assessed and ranked according to their current market potential using the Simple Multi-Attribute Rating Technique. It turned out that especially Poland offers beneficial conditions for free-floating carsharing.