Browsing by Author "Oliveira, Pedro Miguel Marques"
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- A new virtual reality experience for portuguese football fans : testing the factors leading to adoption based on TAMPublication . Oliveira, Pedro Miguel Marques; Souto, Daniela Langaro da Silva doVirtual reality is a promising technology with the potential to disrupt the football industry since fans are seeking new ways of getting a home-watching experience closer to the real experience. This study tests the concept of a new virtual reality football experience by means of using the extended technology acceptance model to determine the factors that lead to the adoption of virtual reality equipment. The virtual reality experience is intended to simulate the real experience of attending the stadium in a matchday. Data was collected and 203 valid responses were obtained. The results were analysed using structural equation modelling, which allowed predicting purchase and use intentions. Findings suggest that perceived usefulness, perceived enjoyment and attitudes are strong predictors of the outcomes. Moreover, the results support the potential of virtual reality and its integration in sports. This study paves the way to further research on this matter and provides several insights and recommendations for sports organisations about whether offering the experience is viable or not and possible approaches to different segments of the Portuguese football fandom.