Percorrer por autor "Mendes, Guilherme dos Reis Gaspar"
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- Business adaptation strategies in crisis : the MEO/MEO energia casePublication . Mendes, Guilherme dos Reis Gaspar; Cardeal, NunoThis thesis presents a real case of a company, its evolution and its current positioning, in order to respond to the scenario of uncertainty and volatility of the sector and the general situation it faces. The company studied is currently called MEO, whose origin comes from the beginnings of telecommunications in Portugal. Whether for external or internal reasons, the events of recent years have tested the company's ability to make strategic decisions in order to present an attractive and sustainable profitability. This case focuses with greater attention on the current threat to the global telecommunications sector, with the reduction of margins, driven on the one hand by external risk factors (e.g. inflation, political instability, etc.) and on the other by the outstanding growth of Over The Top services that conquer the direct relationship with the Customer. This last factor pushes telecommunications companies into the structural dilemma of becoming either a "just" infrastructure provider or developing and diversifying services that the end customer values and can represent a competitive advantage for global companies in the sector. The way MEO has responded over time and especially the recent strategic investment in the energy retail business 3 MEO Energia, is evaluated in this case that aims to serve as pedagogical material for the study of the applicability of strategy theories, namely: Porter's five forces, the RBV (Resource Base View) Theory and the Theory of Dynamic Capabilities.