Browsing by Author "Martins, Frederico Alexandre de Sousa"
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- Identification of new business models, in an electric utilities company : the case of the power bank loansPublication . Martins, Frederico Alexandre de Sousa; Lino, Rute Sofia Barbosa XavierThe power and electric utilities sector is transforming in today’s digital era and fast changing business environment. Disruptive industry trends such as decarbonization, digitization and decentralization are set to start a revolutionary shift on the sector and are converting it to a more enticing, high-tech magnet for a multitude of new players. Portugal is no exception, and the recent liberalization of the market, opened the doors for new competitors, and the levels of innovation were expected to increase. The aim of this dissertation, as requested by Energias de Portugal (EDP) in the form of a consulting Project, is to identify a new business model, to develop a business plan for one of the most prominent ideas, and to give some recommendations regarding the proposed business model. In order to identify possible new business models ideas, it was developed a benchmark study with players from both inside and outside of the power and electric utilities sector and then filtered them, using a set of criteria, to come up with the final idea. Once the final idea was defined, it was developed a business plan, starting with an industry analysis, followed by a go to market strategy, estimation of the market size, a financial plan and a time frame with the different implementation phases. Furthermore, a survey was also developed and determined that consumers seem to be willing to adopt the power bank sharing service. The analysis to the survey showed which variables may affect the consumers actual system use.