Percorrer por autor "Lenz, Luca Erhard"
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- Business model benchmarking : how a machine learning-based tool can support business model innovationPublication . Lenz, Luca Erhard; Bohnsack, RenéAn increasing body of literature has developed around business models and business model innovation in recent years, establishing the concepts’ relevance for the competitiveness of a firm. The process of innovating a business model is less researched and still constitutes a com-plex and challenging task for businesses. Despite the advancements of technology, only few tools have been developed to support said process. Thus, present work focuses on how this process can be facilitated by introducing the concept of benchmarking and complementing it through a machine learning model. A machine learning supported multi-case theory building approach was followed to indicate how benchmarking business models might benefit compa-nies and to arrive at a machine learning model supporting this endeavour. The business models of 306 firms were evaluated to do so. Benchmarking business models can benefit a company by monitoring and learning from other organizations to spark innovation and support idea cre-ation. The machine learning model predicts business model patterns which are used to make processes across companies comparable. The present thesis results in a business model bench-marking tool which supports managers and entrepreneurs alike in their quest of business model innovation.