Browsing by Author "Kunkel, Levin Julius Cordt"
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- Equity valuation : The Kroger Co.Publication . Kunkel, Levin Julius Cordt; Martins, José TudelaThis paper conducts an equity valuation to determine a target share price for The Kroger Company, a U.S. food and retail company listed on the New York Stock Exchange. Based on extensive data regarding the target company’s characteristics, macroeconomic developments as well as industry and market trends, the paper applies suitable intrinsic and relative valuation techniques. The grocery retail industry is characterized by its stable and predictable growth, which has enabled its main players to achieve strong returns in recent years, despite challenging macroeconomic factors and a highly competitive landscape with limited product differentiation opportunities. Kroger stands out through its focus on a fresh product offering and advancements of digital capabilities, which aligns its strategy with evolving customer trends and provides resilience during recent market shocks. However, Kroger continues to face substantial challenges due to the industry competitiveness and macroeconomic circumstances. Based on the thorough analyses, the paper issues a