Percorrer por autor "Kummle, Tobias"
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- On which success factors should corporate accelerator programs focus to achieve sustained competitive advantage for its incumbent company?Publication . Kummle, Tobias; Costa, CláudiaCorporate accelerator programs (CAPs) are company-supported, cohort-based programs for a limited period of time, that support startups through manifold types of resources. They are operated by corporations to achieve competitive advantage in a fast-changing economic environment and are a relatively recent phenomenon. As a result, the research on the efficacy and key success criteria of CAPs is highly important. Past research has identified nine success factors (implementation capability, networking, selection criteria, value proposition, target definition, top management support, mentor selection, mutual value, prior knowledge) on a nominal scale. However, it remains unclear if one is more or less important than the other. To close this gap in research a multiple case-study was performed interviewing eight top managers of corporate accelerator programs, four for each category, (strategic & investment) to rank the success factors according to their expert opinion on an ordinal scale. In this process two additional success factors (reputation and local proximity) were identified. Subsequently all eleven factors were examined to determine whether they would give the incumbent company a sustainable competitive advantage or not, through a resource-based view. The study finds that three of eleven success factors under study (selection criteria, networking and implementation capability) are able to create a sustained competitive advantage for the incumbent company for both types of programs although in different order. Lastly, recommendations were given on how a general program could be optimized both on a high level as well as through tangible examples (e.g. divesting target definition in favour of mentor selection).