Browsing by Author "Ferreira, Marco Andrade"
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- Transforming type 1 diabetes management : a business model approachPublication . Ferreira, Marco Andrade; Martins, HenriqueType 1 diabetes is a chronic condition with significant medical needs, and the discovery of a cure holds immense potential to transform diabetes management and improve patient outcomes. Through a combination of literature review, expert interviews, and business model canvas prototype development, this study examines key elements of a business model. This thesis presents a comprehensive analysis of a business model for developing a cure for Type 1 Diabetes, demonstrating how innovative approaches, driven by business modeling, can steer a shift from treatment-centered to curative solutions. The analysis highlights the importance of strategic partnerships, research and development activities, effective marketing strategies, and sustainable revenue generation models in successfully bringing a cure to market. By providing insights into the business model for a cure for type 1 diabetes, this thesis contributes to the understanding of the commercialization process for transformative medical innovations.