Browsing by Author "Duarte, Ricardo Filipe Neves"
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- The reactive strategies of Born Globals when facing failuresPublication . Duarte, Ricardo Filipe Neves; Leglise, LaureThe main purpose of this thesis is to fill a gap in the literature regarding organizational learning and reactive strategies in an international scope, with a focus on the Born Global breed. Firms are internationalizing earlier, and adaptability, leaning and resilience have become main sources of competitive advantage in an increasingly fast-paced and unpredictable environment. Despite these trends, the topic remains widely unexplored, hence the relevancy of the study. In order to answer the research question, I developed a qualitative research, more precisely a single-case study. SHIFT was the company chosen due to its success and singularity. It has developed business-ready cloud solutions for clients in fifteen different countries and was able to succeed because of its capacity to learn from the environment and reactive strategies. The data was collected using a combination of primary data, with interviews and participant observation, and secondary data obtained from company’s documents. After a careful analysis of the data and existing literature, the findings show that there are critical steps to succeed on the integration of the learnings from an unsuccessful internationalization attempt and respective reaction. The organization needs to be responsive and accurate on the identification of the problem, as an early recognition of the root-cause can reduce the impact and creates the basis for the new strategy. Additionally, the firm needs to be flexible and willing to adapt to accommodate the changes and implement them quickly.