Percorrer por autor "Crayen, Carl Rudolf Max"
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- Mobility-as-a-Service : are current players delivering value? : a qualitative consumer analysisPublication . Crayen, Carl Rudolf Max; Rita, Miguel Fontes Casegas CorreiaUrbanization, technological developments, along with the trend towards access-based mobility, fosters the rise of shared mobility services. This in return caused the birth of a new mobility service concept, namely Mobility-as-a-Service, which anticipates the change of mobility consumption by the aggregation and redistribution of mobility services through a single mobile application. Due to the lack of existing consumer studies related to Mobility-as-a-Service, this master thesis explores the emerging phenomenon from the consumer perspective, with special attention towards the consumer-perceived value existing Mobility-as-a-Service providers add. The researcher obtained data in a qualitative manner through semi-structured (in-depth) interviews with young Mobility-as-a-Service consumers in urban areas in Germany, in order to explore their post-consumption experiences. The analysis was of inductive nature, following the qualitative content-analysis approach. Research findings indicate that consumer-perceived value is at hand, in form of the opportunity to search for and book tickets for public transport within the single application, addressing the consumer needs for time savings, convenience, information and ease of use. However, the value addition is of limited nature due to performance issues, limited service beyond local boundaries and partial irrelevance of integrated transport modes. These results provide new insights for existing providers and enrich the explorative research field of Mobility-as-a-Service. Due to the sole focus on young Mobility-as-a-Service consumers, and their relationship with a specific provider, findings are of limited nature and can not be generalized across target segments and geographic boundaries.