Percorrer por autor "Corti, Francesco"
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- Inboundware Consulting Project : reshaping the business model to internationalize a start-upPublication . Corti, Francesco; Xavier, RuteInboundware is a Portuguese digital marketing consulting start-up that seeks to expand its business internationally to increase the quality of its services by enhancing the skills it has developed. The start-up is evaluating a potential country to implement an entry strategy to successfully internationalize its digital marketing services for the tourism industry. Focusing and specializing in tourism, Inboundware wants to reshape its business model to be competitive and resilient in the targeted foreign market. This thesis offers a study of the tourism industry and its related marketing activities, as well as the digital maturity of the two countries identified by Inboundware, Spain and Austria. An in-depth analysis regarding Spain is conducted, which shows that this is the most favorable country for the mentioned scopes. Primary data were collected by triangulating different points of view in the tourism sector, coding them to capture the trends and needs of the industry. With a four-step approach, benchmarking variables were analyzed, identifying the best practices of competitors and positioning Inboundware on the market. The study answers the key strategic questions discussed in the literature review, suggesting the most suitable technologies and services for foreign expansion, outlining an entry mode roadmap. Ultimately, an internal short-term strategy is suggested. Given the limitations emerged, it excludes imminent internationalization but encourages investment to prepare the ground for future projects.