Percorrer por autor "Borges, Ana Pinto"
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- Level of Recommendation and Satisfaction after an event: the NOS Primavera Sound case studyPublication . Trindade, Alice; Borges, Ana Pinto; Vieira, ElviraPurpose: This paper aims to evaluate the level of recommendation and satisfaction related with sociodemographic characteristics of visitors and the loyalty they show regarding the festival. Methodology: Data from a random sample of 1397 visitors were collected from an online questionnaire after the festival occurred. In univariate analysis with application of the ANOVA test, we observe that the global satisfaction is influenced by age, marital status, educational degree, residence, if they participated in the previous edition, type of ticket and intention to return for the next edition. In the application of the factorial analysis, three distinct factors emerged: the recommendation of the festival, the satisfaction with the organization and the satisfaction with the stages. In the econometric models we highlight simultaneously the gender and the intention to return that influence the recommendation and the satisfaction. Findings: The results will be important for the framework of management and marketing of the event NOS Primavera Sound in the sense that they can be used for the visitor segmentation through the identification of sociodemographic characteristics of visitors, the levels of recommendation, satisfaction and loyalty towards the event. Originality/Value: This is the first time a post-event analysis is applied to NOS Primavera Sounds, in Portugal.
- Satisfaction Scoring Index for a musical festival during and after the event: the NOS Primavera Sound case studyPublication . Trindade, Alice; Borges, Ana Pinto; Vieira, Elvira Pacheco; Gomes, SofiaPurpose: We present a Satisfaction Scoring Index (SSI) for a musical festival during and after its occurrence, using the NOS Primavera Sound as a case study. Methodology: Data from two random samples during and after the event were collected in the 2016 edition. The respondents were asked to rate their level of satisfaction throughout a five-point Likert scale (between 1 = “not satisfied” and 5 = “very satisfied”). The data were subjected to principal components analysis with varimax rotation to identify the weights of the level of satisfaction. Originality: It is the first time that SSI is applied to a music festival. We created a new framework that allows the scoring and ranking of the level of satisfaction and, consequently, can be a tool to support decision-making. Findings: The SSI during and after the festival is different. And the main difference is that the visitor attributes greater satisfaction to the musical stages during the event than after the event. This result is very relevant, and deserves a reflection on the part of the organization, since the stages are the core business of the event. Practical Implications: Understanding satisfaction in the most famous musical festival of the North of Portugal and what attracts more foreign tourists, could support the organizers and other stakeholders to improve services for visitants, adapting them to their preferences and, ultimately, provide better service in subsequent editions. Research limitations: We do not guarantee that the same festival visitors responded to the surveys during and after the event.