Browsing by Author "Barros, Salvador Burnay"
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- Towards a framework to predict start-up's business model success potentialPublication . Barros, Salvador Burnay; Bohnsack, RenéThe present master thesis regards the development a theoretical framework which is an algorithm with the goal of predicting start-ups business model’s success potential. It was designed to support entrepreneurs understanding better what venture capitalists and business angels (VC/BA) take into consideration for predicting start-ups’ success. ISC stands for Idea, Story and Context which are considered the main drivers towards start-ups’ business model success prediction by the model. This study has tested this framework on three real case-study start-ups to compare how the framework rates the three start-ups in comparison with business savvy people, such as VC/BA investors and management students. For doing this study, the framework leveraged an online platform named Business Model Composer®, an online platform for communicating business models using state-of-the-art research on business models’ topics. Finally, it is suggested how such algorithm could be integrated into an online tool to support entrepreneurs swiftly.