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Autores
Orientador(es)
Resumo(s)
The role played by trading firms in the internationalization process of mold makers
located within the Marinha Grande cluster (Portugal) is a controversial issue. Besides finding
foreign customers some traders provide a full service to customers, from product development to
the injection and assembly of plastic parts. These traders add value to mold making and build
long-term relations with customers, contributing to clusters’ internationalization. Other traders
are accused of opportunistic behavior both as regards their relations with local producers and
relations with foreign customers, harming the cluster’s international reputation. This paper aims
to contribute to this on-going debate by presenting a study of three mold traders and the relations
they have established with foreign customers and with local mold makers.
Descrição
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Contexto Educativo
Citação
ANNUAL CONFERENCE, MANAGING IN A GLOBAL ECONOMY, X, Porto, Portugal, 20-24 Junho, 2009 - Proceedings of the Managing in a Global Economy - X. [S.l. : Eastern Academy of Management, 2003] (cd ed.)
Editora
Sudhir Sara, Memorial University of Canada