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Inovação e desenvolvimento de produtos no Bettery LifeLab : da teoria à prática
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| 2.83 MB | Adobe PDF |
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Este relatório de estágio aborda a integração entre teoria e prática no contexto do desenvolvimento e inovação de produtos no Bettery LifeLab, uma empresa pioneira no sector de suplementos alimentares plant-based. Realizado na Bettery S.A., este estágio foi concebido como parte do requisito para a obtenção do grau de Mestre em Biotecnologia e Inovação pela Escola Superior de Biotecnologia da Universidade Católica Portuguesa. Sob a supervisão do Professor Doutor Rodrigo Abreu no contexto empresarial e com tutoria da Professora Doutora Ana Maria Gomes, o estágio centrou-se no desenvolvimento de produtos inovadores destinados a atender às necessidades nutricionais específicas de atletas e indivíduos fisicamente ativos. Durante o estágio, foi desenvolvido um produto inovador, um Ready to Drink proteico, que apesar de não ter sido lançado no mercado durante o período do estágio, passou por várias fases de desenvolvimento, incluindo a análise do mercado, pesquisa de ingredientes e formulação, para atender às necessidades nutricionais específicas do público-alvo. O produto foi projetado para fornecer uma solução conveniente e eficaz com uma embalagem prática e de fácil transporte. O relatório desdobra-se em cinco partes principais. Inicialmente, é apresentada a estrutura do relatório seguido de um enquadramento teórico abrangente sobre alimentos e suplementos alimentares destinados a desportistas e pessoas ativas, discutindo aspetos como a sua definição, categorização, legislação e a importância da suplementação nutricional na otimização do desempenho e recuperação desportiva e análise do mercado. Segue-se uma descrição detalhada do estágio, incluindo a apresentação da empresa, os objetivos gerais e específicos, a estrutura do relatório de estágio e as atividades desenvolvidas. A quarta parte é dedicada à discussão dos resultados alcançados, enfatizando a aplicação das teorias estudadas no desenvolvimento de novos produtos, bem como os desafios enfrentados e as soluções encontradas e a apresentação das conclusões, onde se reflete sobre o impacto das atividades desenvolvidas no estágio na formação profissional do estagiário e se sugerem direções para futuras pesquisas. O estágio na Bettery S.A. permitiu uma valiosa experiência prática, evidenciando como a teoria pode ser aplicada na inovação e desenvolvimento de produtos no setor de nutrição desportiva. Os desafios regulamentares, de mercado e de integração de conhecimento teórico com práticas de investigação e desenvolvimento culminaram no desenvolvimento de produtos que não só respondem às tendências de mercado e necessidades dos consumidores, mas também contribuem para o avanço científico e tecnológico na área de biotecnologia e inovação.
This internship report addresses the integration between theory and practice in the context of product development and innovation at Bettery LifeLab, a pioneering company in the plant based dietary supplements sector. Conducted at Bettery S.A., this internship was designed as part of the requirement for obtaining a Master's degree in Biotechnology and Innovation from the Escola Superior de Biotecnologia at the Universidade Católica Portuguesa. Under the supervision of Professor Rodrigo Abreu in the business context and with guidance from Professor Ana Maria Gomes, the internship focused on the development of innovative products aimed at meeting the specific nutritional needs of athletes and physically active individuals. During the internship, an innovative product, a Ready to Drink protein supplement, was developed. Although it was not launched on the market during the internship period, it went through various stages of development, including market analysis, ingredient research, and formulation, to meet the specific nutritional needs of the target audience. The product was designed to provide a convenient and effective solution with practical and easy-to-transport packaging. The report is divided into five main parts. Initially, the structure of the report is presented, followed by a comprehensive theoretical framework on foods and dietary supplements for athletes and active individuals, discussing aspects such as their definition, categorization, legislation, and the importance of nutritional supplementation in optimizing sports performance and recovery, as well as market analysis. This is followed by a detailed description of the internship, including the presentation of the company, general and specific objectives, the structure of the internship report, and the activities developed. The fourth part is dedicated to the discussion of the results achieved, emphasizing the application of studied theories in the development of new products, as well as the challenges faced and the solutions found. The conclusions section reflects on the impact of the activities developed during the internship on the intern's professional training and suggests directions for future research. The internship at Bettery S.A. provided valuable practical experience, highlighting how theory can be applied in product innovation and development in the sports nutrition sector. Regulatory challenges, market demands, and the integration of theoretical knowledge with research and development practices culminated in the development of products that not only respond to market trends and consumer needs but also contribute to scientific and technological advancement in the field of biotechnology and innovation.
This internship report addresses the integration between theory and practice in the context of product development and innovation at Bettery LifeLab, a pioneering company in the plant based dietary supplements sector. Conducted at Bettery S.A., this internship was designed as part of the requirement for obtaining a Master's degree in Biotechnology and Innovation from the Escola Superior de Biotecnologia at the Universidade Católica Portuguesa. Under the supervision of Professor Rodrigo Abreu in the business context and with guidance from Professor Ana Maria Gomes, the internship focused on the development of innovative products aimed at meeting the specific nutritional needs of athletes and physically active individuals. During the internship, an innovative product, a Ready to Drink protein supplement, was developed. Although it was not launched on the market during the internship period, it went through various stages of development, including market analysis, ingredient research, and formulation, to meet the specific nutritional needs of the target audience. The product was designed to provide a convenient and effective solution with practical and easy-to-transport packaging. The report is divided into five main parts. Initially, the structure of the report is presented, followed by a comprehensive theoretical framework on foods and dietary supplements for athletes and active individuals, discussing aspects such as their definition, categorization, legislation, and the importance of nutritional supplementation in optimizing sports performance and recovery, as well as market analysis. This is followed by a detailed description of the internship, including the presentation of the company, general and specific objectives, the structure of the internship report, and the activities developed. The fourth part is dedicated to the discussion of the results achieved, emphasizing the application of studied theories in the development of new products, as well as the challenges faced and the solutions found. The conclusions section reflects on the impact of the activities developed during the internship on the intern's professional training and suggests directions for future research. The internship at Bettery S.A. provided valuable practical experience, highlighting how theory can be applied in product innovation and development in the sports nutrition sector. Regulatory challenges, market demands, and the integration of theoretical knowledge with research and development practices culminated in the development of products that not only respond to market trends and consumer needs but also contribute to scientific and technological advancement in the field of biotechnology and innovation.
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Suplementos alimentares Inovação alimentar Segurança alimentar Desenvolvimento de produtos Nutrição desportiva Dietary supplements Food innovation Food safety Product development Sports nutrition
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Without CC licence