| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1002.67 KB | Adobe PDF |
Advisor(s)
Abstract(s)
Fenómeno de audiências em Portugal, a telenovela assume um papel primordial no
panorama televisivo. Tal como referenciam Albuquerque e Vieira (1995) a telenovela é,
hoje em dia, um formato chave e incontornável na luta pelas audiências. Pois, como
Burnay e Ribeiro (2016: 28) referem “As telenovelas são o conteúdo ficcional com maior
expressão na televisão portuguesa”. O presente relatório visa analisar e classificar os tipos
de estereótipos presentes nas telenovelas da televisão portuguesa. Foram seleccionadas três
telenovelas da TVI (Televisão Independente): “A Única Mulher”, “Santa Bárbara” e “A
Impostora”. Esta escolha deriva da circunstância de ter realizado o estágio na Plural
Entertainment, a produtora das referidas telenovelas. Para o estudo, procedeu-se ao
visionamento das telenovelas completando-se o trabalho empírico com a realização de
entrevistas e respetiva análise de conteúdo. A análise procurou responder à seguinte
questão de partida: Que estereótipos existem nas personagens das telenovelas “A Única
Mulher” (2015), “Santa Bárbara” (2015) e “A Impostora” (2016)? O resultado da análise
evidencia a presença de estereótipos nas três telenovelas, sendo possível encontrar
caracterizações tipo.
A phenomenon of audiences in Portugal, the telenovela plays a major role in the television outlook. As Albuquerque and Vieira (1995) refer, the telenovela is, today, a key and unavoidable format in the fight for the first place of the audiences. For, as Burnay and Ribeiro (2016: 28) refer "The telenovelas are the fictional content with the greatest expression in Portuguese television". This report aims to analyse and classify the types of stereotype present in Portuguese television telenovelas. Three TVI (Televisão Independente) telenovelas were selected: “A Única Mulher” (2015), “Santa Bárbara” (2015) e “A Impostora” (2016). This choice stems from the fact of having completed the internship at Plural Entertainment, the producer of these telenovelas. For the study, the telenovelas were viewed and to complete the empirical work, interviews and their respective analysis of content were done. The analysis sought to answer the following question: What stereotypes exist in the characters of the telenovelas “A Única Mulher”, “Santa Bárbara” e “A Impostora”? The result of the analysis evidences the presence of the stereotypes in the three telenovelas, being possible to find type characterizations.
A phenomenon of audiences in Portugal, the telenovela plays a major role in the television outlook. As Albuquerque and Vieira (1995) refer, the telenovela is, today, a key and unavoidable format in the fight for the first place of the audiences. For, as Burnay and Ribeiro (2016: 28) refer "The telenovelas are the fictional content with the greatest expression in Portuguese television". This report aims to analyse and classify the types of stereotype present in Portuguese television telenovelas. Three TVI (Televisão Independente) telenovelas were selected: “A Única Mulher” (2015), “Santa Bárbara” (2015) e “A Impostora” (2016). This choice stems from the fact of having completed the internship at Plural Entertainment, the producer of these telenovelas. For the study, the telenovelas were viewed and to complete the empirical work, interviews and their respective analysis of content were done. The analysis sought to answer the following question: What stereotypes exist in the characters of the telenovelas “A Única Mulher”, “Santa Bárbara” e “A Impostora”? The result of the analysis evidences the presence of the stereotypes in the three telenovelas, being possible to find type characterizations.
Description
Keywords
Telenovelas Personagens Estereótipos Identificação Characters Stereotypes Identification