| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.99 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
O presente trabalho tem como objetivo observar, criticamente, os hábitos de consumo
televisivo dos portugueses. Partindo de uma base teórica ancorada nas ciências da
comunicação, a análise tem como corpo empírico o Estudo Base da GfK e os Censos de
2011 do Instituto Nacional de Estatística. Os resultados apurados foram interpretados, de
forma articulada, com os dados de audiência (GfK) procurando traçar-se tendências de
consumo.
This report aims to critically observe the Portuguese television consumption habits. From a theoretical basis anchored in the communication sciences, the analysis is empirically built on the GfK’s Establishment Survey and the 2011 National Statistics Institute Census. The results are analyzed, in a coordinated way, with audience data (GfK), seeking up to draw consumer trends.
This report aims to critically observe the Portuguese television consumption habits. From a theoretical basis anchored in the communication sciences, the analysis is empirically built on the GfK’s Establishment Survey and the 2011 National Statistics Institute Census. The results are analyzed, in a coordinated way, with audience data (GfK), seeking up to draw consumer trends.
Description
Keywords
Televisão Audiência Novos media Digitalização Convergência Comunicação Television Audience New media Digitalization Convergence Communication