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Abstract(s)
O presente relatório tem como objetivo aprofundar como é que a Time Out Portugal
migrou da edição semanal em papel para o meio digital no qual residiu durante a
pandemia. Pretendese conhecer quais as ferramentas que possibilitaram este processo de
migração para o online, analisar a presença digital da revista no site e redes sociais,
perceber a pandemia como propulsora e apurar como a equipa lidou com as
mudanças. Para compreender esta adaptação é pertinente reunir literatura sobre a
economia dos media, o percurso do jornalismo digital, entender como as comunidades se
relacionam e analisar o mercado nacional e no estrangeiro tendo em consideração a
pandemia. É importante olhar para alguns meios de comunicação semelhantes de forma
a contextualizar e retirar conclusões pertinentes.
O estudo foi desenvolvido com base no estágio na equipa realizado entre novembro de
2020 e maio de 2021 (presencial e em teletrabalho), enquadramento teórico, dados das
plataformas digitais e respetivas entrevistas à equipa Time Out e outros meios de
comunicação relacionados.
Os resultados da investigação apontam para o facto de a equipa ter lidado de uma forma
positiva com a mudança sendo proveitosa e trazendo aprendizagens para o futuro da
organização. No entanto, é de salientar que foi preciso ultrapassar obstáculos que ainda
hoje podem ser um desafio para a Time Out Portugal.
This report aims to deepen how Time Out Portugal migrated from the weekly paper edition to the digital medium in which it resided during the pandemic. It is intended to know which tools enabled this process of migration to online, analyze the magazine's digital presence on the website and social networks, understand the pandemic as a driver and find out how the team dealt with the changes. To understand this adaptation, it is pertinent to gather literature on the media economy, the trajectory of digital journalism, understand how communities relate and analyze the national and foreign market taking into account the pandemic. It is important to look at some similar media in order to contextualize and draw relevant conclusions. The study was developed based on the internship in the team held between November 2020 and May 2021 (in person and teleworking), theoretical framework, data from digital platforms and respective interviews with the Time Out team and other related media. The research results point to the fact that the team dealt positively with the change, being fruitful and bringing learnings for the future of the organization. However, it should be noted that it was necessary to overcome obstacles that can still be a challenge for Time Out Portugal.
This report aims to deepen how Time Out Portugal migrated from the weekly paper edition to the digital medium in which it resided during the pandemic. It is intended to know which tools enabled this process of migration to online, analyze the magazine's digital presence on the website and social networks, understand the pandemic as a driver and find out how the team dealt with the changes. To understand this adaptation, it is pertinent to gather literature on the media economy, the trajectory of digital journalism, understand how communities relate and analyze the national and foreign market taking into account the pandemic. It is important to look at some similar media in order to contextualize and draw relevant conclusions. The study was developed based on the internship in the team held between November 2020 and May 2021 (in person and teleworking), theoretical framework, data from digital platforms and respective interviews with the Time Out team and other related media. The research results point to the fact that the team dealt positively with the change, being fruitful and bringing learnings for the future of the organization. However, it should be noted that it was necessary to overcome obstacles that can still be a challenge for Time Out Portugal.
Description
Keywords
Revista Jornalismo digital Redes sociais Online Time Out Portugal Magazine Digital journalism Social media