Publication
Dressed for impact : does lifestyle mediate the relation between CSR practices and consumers perception?
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Moreira, Sérgio | |
| dc.contributor.author | Thillmann, Jule | |
| dc.date.accessioned | 2024-07-31T09:26:48Z | |
| dc.date.available | 2024-07-31T09:26:48Z | |
| dc.date.issued | 2024-05-09 | |
| dc.date.submitted | 2024-03-22 | |
| dc.description.abstract | In the fashion industry, which is known for its environmental impact, Corporate Social Responsibility (CSR) is increasingly important for companies. Societal demands as well as new laws and regulations put companies in debt. Various eventualities to adopt CSR within companies have been investigated in the past however, new, emerging concepts are applied increasingly. Given that there is a vast variety of research on CSR but no direct comparison of specific concepts, this research aims to compare two emerging CSR concepts in the fashion industry. Focus of this work is an environmental concept of upcycling products, made from textile waste as well as a social concept of a donation of a therapy session with the purchase of a product. Purpose of this research is to provide useful insights on consumers perception as well as effects of CSR message on their attitude. Therefore, this work elaborates how the perception of social and environmental CSR communication differs in its9 influence on consumers attitude including the moderating role of lifestyle. For this purpose, literature is analyzed, consumer insights are gained through a survey and expert opinions are gathered through interviews. Independently of which CSR message is used, the findings of this research indicate that CSR leads to a more positive attitude towards a brand. Furthermore, social CSR is slightly better perceived as environmental CSR. By providing a measurable incentive, companies can ensure the generation of a positive attitude towards them. The use of CSR, whether it is environmental or social, can therefore benefit companies. | pt_PT |
| dc.description.abstract | Na indústria da moda, a Responsabilidade Social Corporativa (CSR) é vital devido ao seu impacto ambiental. Demandas sociais e regulamentações crescentes pressionam as empresas. Embora diversas abordagens tenham sido exploradas, novos conceitos emergentes estão ganhando destaque. Esta pesquisa visa comparar dois desses conceitos: o reaproveitamento de resíduos têxteis e a doação de sessões de terapia com compras de produtos. O objetivo é entender as percepções dos consumidores e os efeitos da CSR em suas atitudes. Portanto, este trabalho elabora como a percepção da comunicação de RSC social e ambiental difere em sua influência na atitude dos consumidores, incluindo o papel moderador do estilo de vida. Para este fim, a literatura é analisada, insights dos consumidores são obtidos por meio de uma pesquisa e opiniões de especialistas são reunidas por meio de entrevistas. Independentemente de qual mensagem de RSC seja usada, os resultados desta pesquisa indicam que a RSC leva a uma atitude mais positiva em relação a uma marca. Além disso, a RSC social é ligeiramente melhor percebida do que a RSC ambiental. Ao fornecer um incentivo mensurável, as empresas podem garantir a geração de uma atitude positiva em relação a elas. O uso de RSC, seja ambiental ou social, pode, portanto, beneficiar as empresas. | pt_PT |
| dc.identifier.tid | 203612957 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10400.14/45973 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Corporate social responsibility | pt_PT |
| dc.subject | Environmental responsibility | pt_PT |
| dc.subject | Social responsibility | pt_PT |
| dc.subject | Upcycling | pt_PT |
| dc.subject | Mental health | pt_PT |
| dc.subject | Lifestyle | pt_PT |
| dc.subject | Consumer attitude | pt_PT |
| dc.subject | Consumer perceptions | pt_PT |
| dc.subject | Responsabilidade social corporativa | pt_PT |
| dc.subject | Responsabilidade ambiental | pt_PT |
| dc.subject | Responsabilidade social | pt_PT |
| dc.subject | Saúde mental | pt_PT |
| dc.subject | Estilo de vida | pt_PT |
| dc.subject | Atitude do consumidor | pt_PT |
| dc.subject | Percepção do consumidor | pt_PT |
| dc.title | Dressed for impact : does lifestyle mediate the relation between CSR practices and consumers perception? | pt_PT |
| dc.title.alternative | Vestido para o impacto : o estilo de vida media a relação entre práticas de RSC e percepções dos consumidores? | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | Mestrado em Gestão e Administração de Empresas | pt_PT |