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DataTítuloAutor(es)TipoAcesso
4-Fev-2015Art in hotels as a differentiating factor to attract more customers : “Tivoli com Arte”Fresco, Sofia Barreto OliveiramasterThesisembargoedAccess
17-Jul-2017Assessing an internationalization decision and the role of collaborations : the case of TravelTailors, a Portuguese Travel AgencyMatos, António Prazeres Fernandes demasterThesisembargoedAccess
3-Jan-2017BoxIN : The solution for short-term accommodation in AirportsGarcia, José Maria Manoel de Arouca RamirezmasterThesisembargoedAccess
19-Jul-2017A business model for a new trendy snack : the 3Mosso caseCosta, Diogo Pacheco de CamposmasterThesisembargoedAccess
14-Jul-2015Business model for content websites and blogs profiting from contracts with online advertising service providers : the case of www.thebusinesszoom.comMüller, João DiogomasterThesisembargoedAccess
15-Jul-2015Business planning : a tool for SMEs – Perfect Fit Services CaseOliveira, Vera Saldanha Matos Pimentel demasterThesisembargoedAccess
6-Mar-2018CAIS : leveraging strategic benefits from cross-sector partnershipsVarandas, Ana Sofia ViseumasterThesisembargoedAccess
11-Jul-2014CAIS : narrowing the gap between brand image and brand identityGeraldes Neto, IrismasterThesisopenAccess
15-Jul-2015Capturing young adults through e-banking gamificationRodrigues, Tiago Alexandre Calca VeigamasterThesisembargoedAccess
8-Nov-2014Change management in ISBAN : optimizing process workflow and hierarchical pyramidsLei, Mariana TeixeiramasterThesisembargoedAccess
10-Ago- 19“Cinema! : a proposition on how to design and position the game in the digital boardgame market”Leite, Lourenço de Simões PintomasterThesisopenAccess
10-Jul-2015Civic engagement in Portugal : are citizens willing to participate in public consultations?Oliveira, Francisco Ribeiro Simões demasterThesisembargoedAccess
4-Fev-2015Communication of art in the hospitality industry : the Tivoli Hotels & Resorts caseVieira, Ana Margarida FigueiredomasterThesisembargoedAccess
11-Jul-2014Consulting project : methodology for the follow-up of objectives using the balancedJerónimo, Margarida Costa Rosa MartinsmasterThesisembargoedAccess
27-Jun-2013Consulting project : recommendations for the services marketing plan os Ginásio Clube PortuguêsGonçalves, Ana Margarida Teixeira Santos de SousamasterThesisopenAccess
9-Abr-2014Contact centre in Banco Santander Totta : the case study : services insourcing versus outsourcing strategyOliveira, Sara Estrela demasterThesisembargoedAccess
14-Fev-2014Creation of a time-driven activity-based costing model to the Administrative Head Department of SonaeOsório, Maria Ana Vasconcelos e Sousa VasquesmasterThesisembargoedAccess
21-Mai-2018Critical factors for a successful logo : the EDP Serviço Universal caseMarques, Bernardo Maria Magalhães Mexia GomesmasterThesisembargoedAccess
17-Abr-2015Customer behavioral segmentation in utilities industry : the Galp Energia caseBarata, Catarina Isabel Castanheira Carvalho NunesmasterThesisembargoedAccess
5-Fev-2015Customer lifetime value : the Galp Energia casePedro, Catarina OliveiramasterThesisembargoedAccess