Browsing by Author Iacobucci, Serena
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) | Type | Access Type |
|---|---|---|---|---|
| 2020 | Users awareness of native advertising from Instagram media publishers: the effects of Instagram's branded content tool on attitudes and behavioural intent | Iacobucci, Serena; De Cicco, Roberta | article |  |
