Martins, José Carlos TudelaCarvalho, Pedro José Simões2015-07-082015-07-082015-04-27http://hdl.handle.net/10400.14/17981This dissertation is performed towards the final goal of achieving a value for Amazon.com. For this, all the relevant methods were explored and described, in order to check/choose which ones were the most appropriate. For this evaluation it was chosen the APV method and multiple valuations. After the valuation a VAR analysis was performed and a comparison with the reports released from investment banks was done. The target price achieved was 376.78 euros giving a BUY/ HOLD recommendation for investors, since at the time of the evaluation it surpassed the market price.engmaster thesis201171791